Embarrassed to use coupons

I was once embarrassed to use coupons. My mother always includes a few in packages she sends to me for this-and-that. Mostly for toilet paper, tampons, and baking items. I was most bashful to use the tampon coupons. Heck, I hated to buy them-for numerous reasons. I would stealthily go to a woman check-out person whenever these were in my cart. Also, go to CVS or Target and buy only that? No way, Jose. I had to grab a few other things. Then, a man would get in line behind me, I would blush. (I have absolutely NO explanation for this). Heaven forbid it was time for the girl cashiers break, and a man would take over for her. Full on sweating. And now you want me to use a coupon? YOU ARE CRAZY! My head would swirl with "Price check on Tampax Tampons, Supers please". OH THE HORROR!!!!
Back on the subject of coupons though....
I now check on-line for coupons everyday. I think about what I need to buy, then I google it. I can't tell you the last time I was at the store and didn't use at least 1 coupon. It's empowering. I scoff at the people behind me. HAHA I GOT A BETTER PRICE ON THIS THEN YOU!!!! I love the feeling of saving money. Especially "in these times". Yes, I said it. I am not sure what to attribute to us not having as much extra spending money as before. We both have increased our pay, shortened our commute, eat out once a week instead of every day-twice (lunch, dinner). Where does it all go? I guess groceries. Now that we cook at home, I have easily doubled-if not tripled the trips to the supermarket. Food is food. You gotta eat. Oh crap. I forgot to get milk at the store.....